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Cognitive Computing


A new era of information technology, in which computers will think similar to humans.

Even with the great technology advancement in recent years, the ability to act and learn from the information hasn’t changed much. In general, applications are still designed to perform predetermined functions or automatize processes, requiring an intervention by the developers to plan each usage scenario and create logic according to the business need.

Systems do not adapt to information changes and do not learn from their experiences. Computers are faster and cheaper, but they are not very smart. Disconnecting from the old computing model, whose main action was the processes automatization, a new generation of information systems is emerging to provide a collaborative platform focusing on discovery. This is cognitive computing, a new technological approach that allows humans to collaborate with machines.

Every day we create an impressive amount of information: social media, articles, legal opinions, audios and photos, formulas, tweets, etc. But the programmable computers of the past couldn’t give meaning of all this information. The cognitive systems like IBM Watson can. This allows us to do things we have never done before, like predicting trends before they are fashionable, answering questions before they are made, recognizing illnesses even before patients experience symptoms, among others.


It’s the cognitive era, and IBM Watson is here to help us in various sectors. It is designed to understand, reason and learn; in a sense, to think.

In IBM’s own words, Watson is a cognitive technology that processes information more as a human than as computers which we are used to deal with everyday. Formed by hardware and software, Watson understands natural language, that is, the language of humans, so it not only speaks but is also capable of generating evidence-based hypotheses. As you interact, whether with users or with information, Watson learns and gets even smarter and all without the need of reprogramming.

The advantages of a cognitive business

  • Cognitive Products and Services: through interaction with customers, a cognitive business can create products and offer services that are capable of learning and improving more and more.
  • Exploration and Cognitive Discoveries: through common patterns in traditional and unstructured data sets, a cognitive business can accelerate research and shorten market position time.
  • Cognitive Processes and Operations: by raising large amounts of structured and unstructured data, a cognitive business can continually improve its processes and decision making.